AC Milan change sleeve sponsor for 2023/24 season

AC Milan has changed the sleeve sponsor for their Season 23/24 Home Kit from BitMex to MSC, as the cruise line’s logo will be printed on the sleeves of the Italian side.

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AC Milan released new kits for the 2023/24 season

The cruise line is joining AC Milan’s family of Principal Partners and will be on the sleeves of the Rossoneri’s match kits worn in all competitions from the 23/24 season.

The deal between both parties also includes the Women’s First Team and the Primavera sides.

AC Milan will collab with MSC since 2023:24 season
AC Milan will collab with MSC since 2023:24 season

MSC takes over BITMEX as Milan’s sleeve partner

One of the world’s leading crypto derivatives platforms, BitMEX, became the first-ever Official Sleeve Partner and the Official Cryptocurrency Trading Partner of the Rossoneri.

MSC will now replace BitMex on the Rossoneri’s sleeves for the men’s and women’s teams for at least one year.

AC Milan and MSC Cruises will join to hold joint events and initiatives on land and sea, involving the Serie A giant’s 500 million supporters in Milan, Italy, and abroad.

MSC Cruises’ aim for this partnership is to bolster its presence in sport and football, embarking on a new voyage alongside a Club with a far-sighted vision and a history of great success.

MSC is a massive cruise line brand
MSC is a massive cruise line brand

Casper Stylsvig, AC Milan’s Chief Revenue Office, said:

“We’re happy to welcome MSC Cruises back to the Rossoneri family as a Principal Partner and Sleeve Partner of our Men’s and Women’s First Teams and our Primavera teams. The AC Milan shirt is a second skin, a global icon and a symbol of the passion that our over 500 million fans worldwide have. We’re convinced that, together, two Italian excellences in the world like AC Milan and MSC Cruises will be able to achieve the set goals and reach ambitious milestones.”

Leonardo Massa, Managing Director of MSC Cruises, added:

“After 10 years since the last collaboration with AC Milan, we are ready to write a new chapter together. The partnership signed today fits perfectly on the path traced together in the past and which we have pursued over the years and today sees us side by side with companies that represent Italian excellence in the world as we do. The two companies share a long historical tradition and a common global vision, as well as ambitious goals to be achieved with tenacity, commitment and dedication. AC Milan is one of the most important clubs in the world and can boast a list of successes both in Italy and abroad.

“The history of Milan, with its international profile but at the same time linked to Italy and the city of Milan, perfectly matches with MSC Cruises. In fact, our Company sails all over the world, but always maintains strong links with the ports and territories of reference. Furthermore, like Milan, MSC Cruises boasts many firsts and is preparing to experience a record-breaking 2023, with a significant increase of passengers, which is set to reach 4 million only in the Italian ports.”

MSC added that it boasts “many firsts” and is preparing to experience a record-breaking 2023. It expects a “significant increase” in passengers, with 4 million departures from Italian ports alone.


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